In a design exploration to define our branding for the opposition, I created a graphic with the words “fat pig”—an insult Trump had used to describe women— across my profile picture. The group responded viscerally, feeling the power that the words had when you made them hit close to home. Hillary for America created Trump Yourself to communicate the insults Trump had been using, and allow the rest of America to feel that connection.
The product allowed the user to put a filter of Trump’s insult on top of their Facebook picture, while citing the direct quote underneath.
On its first day the tool was used by two million people.
Client - Hillary for America
Role - Conceptual Designer