Hillary for America - Video
With over 1 billion views, Hillary for America’s social videos informed, mobilized, and inspired Americans throughout the campaign. We worked closely with our video team to develop a consistent system to our treatment of motion, typography, illustrations, and end-cards in our social videos. We designed the type treatment to be direct, clear, bold and at appropriate moments, expressive.
The Democratic National Convention was streamed in real time on Facebook Live. We designed animated custom graphics to introduce speakers as they took the stage during the live coverage.
We collaborated with our HFA animators to bring our design elements to life for “Get out the vote.” Together, we developed a motion language to inform, mobilize and get people to the polls.
Client - Hillary for America
Role - Design Lead
Illustration by Jackie Lay